A generation ago "internet famous" meant no money at all. Today the top online creators run media businesses with product lines, and StarWorth tracks 108 creator profiles. These carry the ten highest estimated figures.
| # | Celebrity | Known for | Estimated net worth |
|---|---|---|---|
| 1 | MrBeast | American YouTuber and philanthropist | $2.6B |
| 2 | Jake Paul | American influencer and professional boxer | $200M |
| 3 | Jeffree Star | American internet personality | $160M |
| 4 | Logan Paul | American influencer and professional wrestler | $150M |
| 5 | Dan Bilzerian | Influencer | $100M |
| 6 | Trainwreckstv | Twitch streamer | $100M |
| 7 | Markiplier | American YouTuber | $95M |
| 8 | Linus Sebastian | Canadian YouTuber | $60M |
| 9 | Mark Rober | American YouTuber and engineer | $50M |
| 10 | Michelle Phan | American makeup artist and YouTuber | $50M |
Creator income stacks several layers: a share of platform advertising, sponsorships priced per video, memberships and tips, and — at the top of this list — owned products. Merchandise, food and drink brands and licensing deals are where creator fortunes separate from creator incomes, because a product business can be valued and sold in a way a channel cannot.
The estimates here also carry more uncertainty than in film or sport. Private companies, fast-changing platform revenue and undisclosed brand deals mean published figures vary widely, so treat the ordering as a well-researched estimate, not a league table of bank balances.
All figures are StarWorth estimates as of 28 October 2026, researched from published reporting. They are estimates, not audited valuations — see how our figures work. Spot an error? Send a correction.