Background and career
Ashton Hall (born October 24, 1995, in Jacksonville, Florida) is an American fitness trainer, entrepreneur and social media personality. He played running back for Alcorn State University in 2014 and 2015, but after his football ambitions stalled he worked in construction and as a trainer at an LA Fitness gym before moving into online coaching in 2020 and building his ASH Fitness brand.
In early 2025 Hall became one of the internet's most recognisable fitness figures when his highly stylised morning-routine video — starting before 4 a.m., with timestamped rituals including ice-water face plunges and journaling — went massively viral, drawing hundreds of millions of views plus waves of parodies and memes. He has since built an audience of many millions across Instagram, TikTok and YouTube, sells coaching and fitness programs, and was named to Forbes' Top Creators list in 2026.
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