Background and career
Brian Zachary France (born August 2, 1962) is an American businessman and the former CEO and chairman of NASCAR. He served in the post from 2003 to 2018, following his grandfather (and NASCAR co-founder) Bill France Sr. and father Bill Jr., in the executive position. In 2019, France founded Silver Falcon Capital, Inc. and became CEO of the private investing firm.
France was exposed to the business of stock car racing from a young age. His first job in racing was as a janitor at the Talladega Superspeedway. France studied at the University of Central Florida but joined NASCAR before earning a degree.
France managed several short tracks, including Tucson Raceway Park in Arizona in the earlier years of his career. In the 1990s, he ran NASCAR's Los Angeles office and helped create associations between NASCAR and the entertainment industry. As a result, films began advertising at NASCAR events, and NASCAR drivers began to feature in various forms of media. In 1995, France helped to create the Craftsman Truck Series. In 2000, he became NASCAR's executive vice president.
France became NASCAR's CEO and chairman of the board in 2003, after his father retired from the position. One of France's first actions as CEO was to create a new safety rule that barred drivers from racing back to the start/finish line when under caution. After assuming control of NASCAR, France negotiated a title sponsorship from Sprint Nextel and introduced the Chase for the Sprint Cup over the transition period, receiving a $4.5 billion television contract for the initial ten race seasons, in addition to a later multibillion-dollar deal with NBC. France also made an effort to expand the audience base of NASCAR to minorities, and allowed Toyota vehicles to begin competing on the NASCAR circuit. During France's tenure as CEO, NASCAR's TV ratings peaked in the mid-2000s, but by 2014, they had dropped, accompanied by a 15% decrease in track attendance. Sporting News named France one of the five most powerful sports executives in 2005, and, in 2006, Time magazine named him one of the "100 Most Influential of the Century." During the 2016 presidential campaign, NASCAR pulled its Xfinity Series and Camping World Truck Series award ceremonies from a Trump resort near Miami. Later, on February 29, 2016, France and several NASCAR drivers appeared at a rally to endorse Donald Trump's candidacy. In August 2018, France took an "indefinite leave of absence" from his role as CEO and chairman of NASCAR. On August 5, France was pulled over in Sag Harbor, New York, for driving through a stop sign and subsequently arrested for DUI and possession of oxycodone. France later pleaded guilty to one count misdemeanor DUI on June 7, 2019. His leave of absence officially ended in February 2019 when interim head of NASCAR, Jim France, permanently took over as CEO and chairman. France spoke publicly on his NASCAR tenure for the first time in a 2022 episode of The Dale Jr. Download. He described the arrest as a "dark moment" in his life, but appreciated that his departure allowed him to prioritize his personal health. He also ruled out a return to NASCAR because "once you've done what I've done, there's not really a good role for you."
In 2019, France founded and became CEO of Silver Falcon Capital, Inc., a private investment firm based in Charlotte, North Carolina.
France founded Brand Sense Partners, a Los Angeles-based licensing company. He and his wife are the founders of the Amy and Brian France Foundation, and the Luke and Meadow Foundation, a philanthropic cause that focuses on children.
