Background and career
Gabrielle Bonheur "Coco" Chanel ( shə-NEL; French: [ɡabʁijɛl bɔnœʁ kɔko ʃanɛl] ; 19 August 1883 – 10 January 1971) was a French fashion designer and businesswoman. The founder and namesake of the Chanel brand, she was credited in the post–World War I era with popularising a sporty, casual chic as the feminine standard of style. She is the only fashion designer listed on Time magazine's list of the 100 most influential people of the 20th century. A prolific fashion creator, Chanel extended her influence beyond couture clothing into jewellery, handbags, and fragrance. Her signature scent, Chanel No. 5, has become an iconic product, and Chanel herself designed her famed interlocked-CC monogram, which has been in use since the 1920s. Her couture house closed in 1939, with the outbreak of World War II. Chanel stayed in France during the Nazi German occupation and collaborated with the occupiers and the Vichy puppet regime. Declassified documents revealed that she had collaborated directly with the Nazi intelligence service, the Sicherheitsdienst. One plan in late 1943 was for her to carry an SS peace overture to Churchill to end the war. Chanel began a liaison with a German diplomat/spy she had known before the war, Baron (Freiherr) Hans Günther von Dincklage. After the end of the war, Chanel was interrogated about her relationship with Dincklage, but she was not charged as a collaborator due to intervention by her friend—British prime minister Winston Churchill. When the war ended, Chanel moved to Switzerland before returning to Paris in 1954 to revive her fashion house.
Gabrielle Bonheur Chanel was born in 1883 to Eugénie Jeanne Devolle Chanel, known as Jeanne, a laundrywoman, in the charity hospital run by the Sisters of Providence (a poorhouse) in Saumur, Maine-et-Loire. She was Jeanne's second child with Albert Chanel; the first, Julia, had been born less than a year earlier. Albert Chanel was an itinerant street vendor who peddled work clothes and undergarments, living a nomadic life, travelling to and from market towns. The family resided in run-down lodgings. In 1884, he married Jeanne Devolle, persuaded to legitimate his children by her family who had "united, effectively, to pay Albert". At birth, Chanel's name was entered into the official registry as "Chasnel". Jeanne was too unwell to attend the registration, and Albert was registered as "traveling". She went to her grave as Gabrielle Chasnel because to legally correct the misspelled name on her birth certificate would reveal that she had been born in a poorhouse hospice. The couple had six children—Julia, Gabrielle, Alphonse (the first boy, born 1885), Antoinette (born 1887), Lucien, and Augustin (who died at six months)—and lived crowded into a one-room lodging in the town of Brive-la-Gaillarde. When Gabrielle was 11, Jeanne died at the age of 32. The children did not attend school. Her father sent his two sons to work as farm labourers and sent his three daughters to the convent of Aubazine, which ran an orphanage. Its religious order, the Congregation of the Sacred Heart of Mary, was "founded to care for the poor and rejected, including running homes for abandoned and orphaned girls". It was a stark, frugal life, demanding strict discipline. Placement in the orphanage may have contributed to Chanel's future career, as it was where she learned to sew. At age eighteen, Chanel, too old to remain at Aubazine, went to live in a boarding house for Catholic girls in the town of Moulins. Later in life, Chanel would retell the story of her childhood somewhat differently; she would often include more glamorous accounts, which were generally untrue. She said that when her mother died, her father sailed for America to seek his fortune, and she was sent to live with two aunts. She also claimed to have been born a decade later than 1883 and that her mother had died when she was much younger than 11.
Having learned to sew during her six years at Aubazine, Chanel found employment as a seamstress. When not sewing, she sang in a cabaret frequented by cavalry officers. Chanel made her stage debut singing at a cafe-concert (a popular entertainment venue of the era) in a Moulins pavilion, La Rotonde. She was a poseuse, a performer who entertained the crowd between star turns. The money earned was what the performers managed to collect when the plate was passed. It was at this time that Gabrielle acquired the name "Coco" when she spent her nights singing in the cabaret, often the song, "Who Has Seen Coco?" She often liked to say the nickname was given to her by her father. Others believe "Coco" came from Ko Ko Ri Ko, and Qui qu'a vu Coco, or it was an allusion to the French word for kept woman, cocotte. As an entertainer, Chanel radiated a juvenile allure that tantalised the military habitués of the cabaret. In 1906, Chanel worked in the spa resort town of Vichy. Vichy boasted a profusion of concert halls, theatres, and cafés where she hoped to achieve success as a performer. Chanel's youth and physical charms impressed those for whom she auditioned, but her singing voice was marginal and she failed to find stage work. Obliged to find employment, she took work at the Grande Grille, where as a donneuse d'eau she was one whose job was to dispense glasses of the purportedly curative mineral water for which Vichy was renowned. When the Vichy season ended, Chanel returned to Moulins, and her former haunt La Rotonde. She realised then that a serious stage career was not in her future.
At Moulins, Chanel met a young French ex-cavalry officer and textile heir, Étienne Balsan. At the age of twenty-three, Chanel became Balsan's mistress, supplanting the courtesan Émilienne d'Alençon as his new favourite. For the next three years, she lived with him in his château Royallieu near Compiègne, an area known for its wooded equestrian paths and the hunting life. It was a lifestyle of self-indulgence. Balsan's wealth allowed the cultivation of a social set that revelled in partying and the gratification of human appetites, with all the implied accompanying decadence. Balsan showered Chanel with the baubles of "the rich life"—diamonds, dresses, and pearls. Biographer Justine Picardie, in her 2010 study Coco Chanel: The Legend and the Life, suggests that the fashion designer's nephew, André Palasse, supposedly the only child of her sister Julia-Berthe who had committed suicide, was Chanel's child by Balsan. In 1908, Chanel began an affair with one of Balsan's friends, Captain Arthur Edward 'Boy' Capel. In later years, Chanel reminisced of this time in her life: "two gentlemen were outbidding for my hot little body." Capel, a wealthy member of the English upper class, installed Chanel in an apartment in Paris, and financed her first shops. It is said that Capel's sartorial style influenced the conception of the Chanel look. The bottle design for Chanel No. 5 had two probable origins, both attributable to her association with Capel. It is believed Chanel adapted the rectangular, bevelled lines of the Charvet toiletry bottles he carried in his leather travelling case or she adapted the design of the whisky decanter Capel used. She so much admired it that she wished to reproduce it in "exquisite, expensive, delicate glass". The couple spent time together at fashionable resorts such as Deauville, but despite Chanel's hopes that they would settle together, Capel was never faithful to her. Their affair lasted nine years. Even after Capel married an English aristocrat, Lady Diana Wyndham in 1918, he did not completely break off with Chanel. He died in a car accident on 22 December 1919. A roadside memorial at the site of Capel's accident is said to have been commissioned by Chanel. Twenty-five years after the event, Chanel, then residing in Switzerland, confided to her friend, Paul Morand, "His death was a terrible blow to me. In losing Capel, I lost everything. What followed was not a life of happiness, I have to say." Chanel had begun designing hats while living with Balsan, initially as a diversion that evolved into a commercial enterprise. She became a licensed milliner in 1910 and opened a boutique at 21 rue Cambon, Paris, named Chanel Modes. As this location already housed an established clothing business, Chanel sold only her millinery creations at this address. Chanel's millinery career bloomed once theatre actress Gabrielle Dorziat wore her hats in Fernand Nozière's play Bel Ami in 1912. Subsequently, Dorziat modelled Chanel's hats again in photographs published in Les Modes.
In 1913, Chanel opened a boutique in Deauville, financed by Arthur Capel, where she introduced deluxe casual clothing suitable for leisure and sport. The fashions were constructed from humble fabrics such as jersey and tricot, at the time primarily used for men's underwear. The location was a prime one, in the center of town on a fashionable street. Here Chanel sold hats, jackets, sweaters, and the marinière, the sailor blouse. Chanel had the dedicated support of two family members, her sister Antoinette, and her paternal aunt Adrienne, who was of a similar age. Adrienne and Antoinette were recruited to model Chanel's designs; on a daily basis the two women paraded through the town and on its boardwalks, advertising the Chanel creations. Chanel, determined to re-create the success she enjoyed in Deauville, opened an establishment in Biarritz in 1915. Biarritz, on the Côte Basque, close to wealthy Spanish clients, was a playground for the moneyed set and those exiled from their native countries by the war. The Biarritz shop was installed not as a store-front, but in a villa opposite the casino. After one year of operation, the business proved to be so lucrative that in 1916 Chanel was able to reimburse Capel's original investment. In Biarritz Chanel met an expatriate aristocrat, the Grand Duke Dmitri Pavlovich of Russia. They had a romantic interlude, and maintained a close association for many years afterward. By 1919, Chanel was registered as a couturière and established her maison de couture at 31 rue Cambon, Paris.
In 1918, Chanel purchased the building at 31 rue Cambon, in one of the most fashionable districts of Paris. In 1921, she opened an early incarnation of a fashion boutique, featuring clothing, hats, and accessories, later expanded to offer jewellery and fragrances. By 1927, Chanel owned five properties on the rue Cambon, buildings numbered 23 to 31. In the spring of 1920, Chanel was introduced to the Russian composer Igor Stravinsky by Sergei Diaghilev, impresario of the Ballets Russes. During the summer, Chanel discovered that the Stravinsky family sought a place to live, having left the Russian Soviet Republic after the war. She invited them to her new home, Bel Respiro, in the Paris suburb of Garches, until they could find a suitable residence. They arrived at Bel Respiro during the second week of September and remained until May 1921. She developed a romantic relationship with Igor Stravinsky during this time, but the affair was brief. Chanel also guaranteed the new (1920) Ballets Russes production of Stravinsky's Le Sacre du Printemps ('The Rite of Spring') against financial loss with an anonymous gift to Diaghilev, said to be 300,000 francs. In addition to turning out her couture collections, Chanel threw herself into designing dance costumes for the Ballets Russes. In the years 1923–1937, she collaborated on productions choreographed by Diaghilev and dancer Vaslav Nijinsky, notably Le Train bleu, a dance-opera; Orphée and Oedipe Roi. In 1922, at the Longchamps races, Théophile Bader, founder of the Paris Galeries Lafayette, introduced Chanel to businessman Pierre Wertheimer. Bader was interested in selling Chanel No. 5 in his department store. In 1924, Chanel made an agreement with the Wertheimer brothers, Pierre and Paul, directors since 1917 of the eminent perfume and cosmetics house Bourjois. They created a corporate entity, Parfums Chanel, and the Wertheimers agreed to provide full financing for the production, marketing, and distribution of Chanel No. 5. The Wertheimers would receive seventy per cent of the profits, and Théophile Bader twenty per cent. For ten per cent of the stock, Chanel licensed her name to Parfums Chanel and withdrew from involvement in business operations. Later, unhappy with the arrangement, Chanel worked for more than twenty years to gain full control of Parfums Chanel. She said that Pierre Wertheimer was "the bandit who screwed me".. Chanel's introduction of the iconic Chanel No. 5 perfume in 1921 marked one of the first times a designer extended their brand beyond clothing, helping to establish the modern concept of lifestyle branding in fashion. The fragrance later gained pop culture notoriety when Marilyn Monroe famously stated she wore nothing to bed but Chanel No. 5. ref 5 One of Chanel's longest enduring associations was with Misia Sert, a member of the bohemian elite in Paris and wife of Spanish painter José-Maria Sert. It is said that theirs was an immediate bond of kindred souls, and Misia was attracted to Chanel by "her genius, lethal wit, sarcasm and maniacal destructiveness, which intrigued and appalled everyone". Both women were convent-schooled, and maintained a friendship of shared interests and confidences. They also shared drug use. By 1935, Chanel had become a habitual drug user, injecting herself with morphine on a daily basis: a habit she maintained to the end of her life. According to Chandler Burr's The Emperor of Scent, Luca Turin related an apocryphal story in circulation that Chanel was "called Coco because she threw the most fabulous cocaine parties in Paris".
