Background and career
Kenneth Paul Block (November 21, 1967 – January 2, 2023) was an American professional rally driver, extreme sports racer, and business entrepreneur with the Hoonigan Racing Division, formerly known as the Monster World Rally Team. Block was also one of the co-founders of DC Shoes. He also competed in many action sports events, including skateboarding, snowboarding, and motocross. After selling his ownership of DC Shoes, Block shifted his business focus to Hoonigan Industries, an apparel brand marketing to auto enthusiasts. He was the co-owner and "Head Hoonigan In Charge" (HHIC) at the company before his death in a snowmobile accident in January 2023. His daughters, Lia Block, Kira Block, and his son Mika Block are all also racing drivers.
Kenneth Paul Block (known by his initials as "KB") was born and raised in Southern California, later San Diego, on November 21, 1967.
In 2005, Block began his National rallying career with the Vermont SportsCar team. Vermont SportsCar prepared a 2005 Subaru WRX STi for Block to compete. His first event of the rallying season was Sno*Drift, where he ended up finishing seventh overall and fifth in the Group N class. During the 2005 season, Block had five top five finishes and placed third overall in the Group A class and fourth overall in the Rally America National Championship. At the end of his first rallying year, Block had won the Rally America Rookie of the Year award.
In 2006, Block, along with his DC rally teammate Travis Pastrana, signed a new sponsorship deal with Subaru. Through this deal with Subaru, the teammates became known as "Subaru Rally Team USA". With the new rally season, Block also got a brand-new Vermont SportsCar prepped 2006 Subaru WRX STi. He competed in the first-ever X Games rally event at X Games XII. In the competition, Block ended up finishing third to take the bronze. He went on to compete in the 2006 Rally America National Championship, where he finished second overall.
In 2007, Block competed in the X Games XIII rally event, where he placed second overall and won a silver medal. In the 2007 Rally America National Championship, Block finished third overall. During this season, Block also entered in a few rounds of the World Rally Championship; Rally Mexico and Rally New Zealand. In Rally New Zealand, Block recorded two top-five stage times in the Group N class. At the end of 2007, Block had achieved 19 podiums and eight overall victories in rally events.
In 2008, Block was provided with a brand-new rally-prepped 2008 Subaru WRX STi to compete. Block competed in the Rallye Baie-des Chaleurs of the Canadian Rally Championship to gain some experience with his new 2008 rally car and prepare for the World Rally Championships later in the year. He gained his first Canadian rally win at the event. This was only the second event for the new car. Block and his co-driver were unable to get any championship points at the event due to not having a Canadian competition license. Block competed in the Rally New York USA competition and finished in first place. In the X Games XIV rally competition, Block finished tied for third place with Dave Mirra. This occurrence was due to both competitors having issues with their car. Block, who made it to the semi-finals of the event, had a radiator problem after landing the car awkwardly on a jump. With both bronze place competitors in damaged cars unable to compete, the medals were awarded to both of them. Block competed in the 2008 Rally America National championship, which concluded on October 17, 2008. In the event, he finished second overall with a strong victory in the last event. In the Lake Superior Performance Rally (LSPR) stage, Block finished over one minute ahead of his next closest competitor and secured the second overall position. Next up for Block this rally season is three World Rally Championship events.
Sources
Net-worth figure: Celebrity Net Worth (October 2026), in USD. Biography and career facts: the person's Wikipedia article and linked reporting. Snapshot date for all StarWorth figures: 28 October 2026.
