Background and career
Jordan Terrell Carter (born September 13, 1995 or 1996), known professionally as Playboi Carti, is an American rapper. Known for his eccentric vocal style and fashion, he is considered one of the most influential figures in modern hip-hop and a pioneer of the rage microgenre. His music has been characterized as atmospheric and avant-garde, often marked by unconventional vocal techniques such as his "baby voice", with critics highlighting his focus on mood and persona over traditional lyricism. Aside from his recording career, Carter founded the record label and rap collective Opium in 2019, which has signed artists including Ken Carson, Destroy Lonely, Homixide Gang, and fellow ASAP Mob member ASAP Nast. Born and raised in Atlanta, Georgia, Carter began his musical career under the stage name Sir Cartier in 2011, self-releasing early tracks on SoundCloud. He signed with Awful Records in 2014 and later with ASAP Rocky's AWGE imprint, a joint venture with Interscope Records, in 2016.
Carter gained mainstream attention with his eponymous debut mixtape (2017), which peaked at number 12 on the Billboard 200 and produced the singles "Magnolia" and "Wokeuplikethis" (featuring Lil Uzi Vert). His debut studio album, Die Lit (2018), was met with commercial success, debuting at number three on the Billboard 200. His second album, Whole Lotta Red (2020), became his first number-one album on the Billboard 200 and was later ranked among the greatest hip-hop albums by Rolling Stone due to its heavy influence among later underground rap artists. After a series of high-profile collaborations, including Travis Scott's "Fein" (2023), The Weeknd's "Timeless" (2024) and Kanye West and Ty Dolla Sign's "Carnival" (2024) — the latter becoming his first number-one single on the Billboard Hot 100 — Carter released his third album, Music (2025). The album received generally positive reviews and became his second consecutive number-one on the Billboard 200. It yielded the promotional single, "Evil J0rdan", which debuted at number two on the Billboard Hot 100.
Jordan Terrell Carter was born in Atlanta, Georgia, on September 13, 1995, or 1996, and grew up in the nearby suburb of Riverdale. He has one older brother and attended North Springs Charter High School in Sandy Springs. In a 2016 interview with Complex, Carter stated that he had little interest in pursuing higher education or military service, instead seeking ways to make money. Before beginning his rap career, Carter aspired to play professional basketball. In an interview with The Fader, he recalled focusing on basketball during his youth but eventually quit the sport following a disagreement with his coach. He then began dedicating more time to music, sometimes skipping class to record songs or work at an H&M. Carter developed an interest in music at a young age, first participating in choir, which he admitted he initially joined to meet girls but later found creatively inspiring.
During his teenage years, he began rapping under the name Sir Cartier and recording songs influenced by Wiz Khalifa, Currensy, and Odd Future, releasing projects and music videos that circulated locally in Atlanta. His earliest videos show him performing in South Atlanta strip malls and parking lots with friends, and he credited his older brother with introducing him to Gucci Mane and other Atlanta rappers who shaped his early style. Alongside music, Carter developed a strong interest in fashion. He recalled being among the first in his neighborhood to wear skinny jeans and ride a skateboard, drawing inspiration from punk aesthetics he observed at Atlanta's Historic Fourth Ward Skatepark. He frequently shopped at thrift stores, experimenting with clothing that set him apart from peers, sometimes attracting ridicule for his unconventional style.
How Playboi Carti makes money
Aside from his recording career, Carter founded the record label and rap collective Opium in 2019, which has signed artists including Ken Carson, Destroy Lonely, Homixide Gang, and fellow ASAP Mob member ASAP Nast. He signed with Awful Records in 2014 and later with ASAP Rocky's AWGE imprint, a joint venture with Interscope Records, in 2016.
Sources
Net-worth figure: Celebrity Net Worth, in USD. Biography and career facts: the person's Wikipedia article and linked reporting. Snapshot date for all StarWorth figures: 28 October 2026.
