Background and career
Bryan Quang Le (born November 19, 1996), better known as RiceGum, is an American former YouTuber and online streamer. He is best known for his diss tracks and online feuds with other YouTube personalities. Since creating his YouTube channel, his channel has received over ten million subscribers and over two billion video views.
Le was born to Vietnamese and Chinese parents. He attended Sierra Vista High School, where he was on the basketball team. He attended the University of Nevada, Las Vegas (UNLV) before dropping out during his first year to pursue his online career full-time.
RiceGum first gained attention online as a gamer, particularly through his live-streamed Call of Duty gameplay. As his presence on social media grew, he expanded into video blogging and became known for his comedic trolling, outspoken personality, and commentary on celebrities and other internet personalities. His popularity grew significantly after the release of “These Kids Must Be Stopped,” a video where he called out several young internet stars and questioned whether some of their behavior was appropriate for their age.
In 2017, Le released a single titled "It's Every Night Sis" featuring fellow YouTube personality Alissa Violet, which was a response track to YouTuber Jake Paul's viral song "It's Everyday Bro". It became Le's first charting single, having debuted at number 80 and number 55 on the Billboard Hot 100 and Canadian Hot 100 charts respectively. The song later became certified platinum by the Recording Industry Association of America (RIAA) in March 2018. The single was followed by "God Church" in July 2017, its title was another reference to "It's Everyday Bro", which reached number one on the Comedy Digital Track Sales chart. In November 2017, Le was ranked at number 25 on the Billboard Emerging Artists chart. His song "It's Every Night Sis" was certified platinum by the Recording Industry Association of America (RIAA) in March 2018. RiceGum was featured in the video for "Earthquake" by YouTube personality and rapper KSI, released on August 12, 2017. Ian Jomha, a YouTuber by the channel name of iDubbbzTV, made an episode of his popular "Content Cop" series on RiceGum (a series where he critiques other YouTubers' content), which received over 50 million views and over 2 million likes. The end of the video featured the diss track "Asian Jake Paul". In response to the video, RiceGum made the diss track "Frick da Police". The diss track was met with a negative reception, currently holding 1.3 million dislikes since its release. RiceGum has also been involved in controversies with other popular YouTubers and musicians such as TheOdd1sOut, Gabbie Hanna, and Bhad Bhabie. The song charted at number 45 and number 67 on the Hot R&B/Hip-Hop Songs and Canadian Hot 100 charts respectively.
RiceGum was featured in the Super Bowl LII commercial for Monster headphones. In the ad, he plays a man on a subway who is inspired by Iggy Azalea to fashion a headset from scratch, which is accepted by an executive. In 2023, RiceGum began live streaming on the online video platform Rumble. On May 30, 2024, Le announced that his contract with Rumble was ending and that he was retiring from streaming.
On June 12, 2018, RiceGum uploaded a video of himself in Hong Kong through his main YouTube channel. In the video, he asks strangers and a staff member in a local McDonald's if they have dog on the menu as he says "Asians eat cats and dogs in China." He also jokes about wanting to have dog and cat meat to eat as he is "always open to try new things". He comments on Hong Kong street food beef entrails, questioning if it is dog meat and saying "shit looks disgusting". He filmed comedian M2THAK walking up to a man in the Hong Kong International Airport, yelling "Do you understand the words that are coming out of my mouth?", allegedly imitating a scene from the Hollywood movie Rush Hour starring Jackie Chan and Chris Tucker to imply that Asian communities do not understand English. M2THAK was also filmed repositioning mannequins in a store window into sexually suggestive poses. The video included a scene where they gave a half-eaten ice cream to a local Hong Kong man. Online commentary has compared the video to Logan Paul's Japan vlog controversy, saying that he is being disrespectful and culturally insensitive in a foreign country. Jimmy Wong tweeted saying that he is disappointed as RiceGum's videos are now "disrespectful, ignorant, borderline racist, & shameful to all creators, especially Asians" and asked him to "please grow up & stop". Two weeks later, on June 27, when the video received different criticism in China and other Asian countries, RiceGum released a video, saying that he was just "joking around". He defended himself saying that he was just trying to use Asian stereotypes to point to American comedy culture and that people are being too sensitive. He further explained that he believed it is acceptable as he is Asian. He also said that he wanted to return to Hong Kong, but says that he is "kind of scared now because the people may hit me and beat me up". However, the video was considered insincere; media site Polygon described that his apology was done "in a somewhat glib manner" and What's Trending said the "apology" "sounded [incredibly] forced". The video of his Hong Kong tour is currently removed from YouTube due to the violation of YouTube's Terms of Service.
Sources
Net-worth figure: Celebrity Net Worth (October 2026), in USD. Biography and career facts: the person's Wikipedia article and linked reporting. Snapshot date for all StarWorth figures: 28 October 2026.
