Background and career
John Noel William "Sam" Newman (born 22 December 1945) is a former Australian rules footballer who played for the Geelong Football Club in the Victorian Football League (VFL). He apprenticed under Graham "Polly" Farmer, and became Geelong's main ruckman after Farmer departed at the end of 1967. He overcame a number of serious injuries during his career to become the first Geelong player to reach 300 senior VFL games. After retiring in 1980, Newman served as a specialist ruck coach at various AFL clubs and had a notable media career, particularly with Melbourne-based radio station 3AW and the Nine Network as a panel member of The Footy Show, one of the network's most popular and often controversial programs.
Newman attended Geelong Grammar School, where his father was a teacher. He made his debut for Geelong in 1964 when he was 18 years old. Early in his time at Geelong he acquired the nickname "Sam", by which he is now usually known.
After playing five reserves games for Geelong at the end of 1963, Newman was selected for his senior debut in Round 3 of the 1964 VFL season against Fitzroy at Brunswick Street Oval. During the first semi-final against Collingwood in 1967, Newman suffered a serious injury which forced surgeons to remove part of his kidney. He was also selected as an All-Australian player in 1969. He played for the Victorian state team eight times. the 1980 season was Newman's last as a VFL footballer. In Round 4 against North Melbourne at Arden Street Oval, he kicked five goals playing as centre half-forward, four of those in the last quarter, in a 37-point win. Geelong coach Bill Goggin praised his former teammate after the match: "He is such an inspiration to the players. They have told me that just having him out there with them gives everyone a lift". Newman reached his 300th senior VFL game in Round 20 against Collingwood at Kardinia Park. Although he had a quiet game, the Cats achieved an 18-point win. As a point of note, sometime after the end of Newman's playing career, certain games were not recognised as official VFL/AFL matches and hence were removed from players' game tallies. In 2002, he was inducted into the Australian Football Hall of Fame. In December 2005, Newman was appointed as ruck coach for the Melbourne Football Club to mentor players such as Jeff White, Mark Jamar and Paul Johnson. On 6 July 2010, Newman played in a charity match playing for Victoria in the annual E. J. Whitten Legends Game. He kicked four goals from four kicks and took three marks to be named best on ground, despite his team losing to the All Stars by seven points.
Newman joined radio station 3AW as a football commentator in 1981 and continued with the station until the end of the 1999 season. He also appeared on World of Sport on Channel 7 for seven years from 1981 to 1987 and had a column in The Sun News-Pictorial newspaper during the late 1980s. Newman joined the Nine Network in 1989, appearing on a sports segment on In Melbourne Today with Ernie Sigley and Denise Drysdale. In 1992 he was a reporter on Melbourne Extra, a short-lived local current affairs show. He was a panel member of The Sunday Footy Show from 1993 to 1998. Newman was on The Footy Show (the Melbourne-based version covering the AFL) on the Nine Network from when it first aired in 1994 until 2018. He also appeared on the Sunday sports show Any Given Sunday in 2005, and co-hosted the short lived Sam and The Fatman with Paul Vautin. On the radio station Triple M Melbourne, Newman previewed Friday night and Saturday afternoon matches. He formerly provided special comments during AFL games on Triple M, as well as 3AW. From April 2010, he was part of the Melbourne Talk Radio line-up, providing opinion and participating in talkback between 9.00 am and 9.30 am, during the Steve Price breakfast programme. Newman quit the station in January 2012, after the programme's producer censored Newman's profanity. In February 2018, he started a podcast with former Herald Sun chief football writer Mike Sheahan and former St Kilda coach Grant Thomas, entitled Sam, Mike and Thomo. The podcast aired once weekly and covered all trending topics, with some AFL commentary. In March 2019 it was announced by Newman on social media that the podcast would be discontinued, as he was perceived to make fun of transgender people on a prior episode of the podcast. However, in August he revived the podcast, starring Sheahan and former VFL footballer Don Scott, entitled Sam, Mike & Don, You Cannot Be Serious. It aired with this name until June 2020, when Sheahan quit for a second time due to the fallout from comments made by Scott about former AFL footballer Nicky Winmar. It was then renamed to You Cannot Be Serious. In December 2018, Eddie McGuire announced that Newman had signed a new multi-year deal with Nine; however, The Footy Show, on which Newman had been appearing with McGuire since the show started in March 1994, was replaced by a football show in a new format in 2019. Newman and McGuire were meant to host four Footy Show "specials" in 2019, but upon it being announced in May 2019 that The Footy Show would no longer be aired, this was cancelled. In June 2020, Newman announced that he would no longer appear on the Nine Network. In March 2023, Sam Newman announced on the You Cannot Be Serious podcast with Don Scott that their podcast had reached 10 million downloads on Podbean.
Newman has regularly been a controversial figure during his media career; some of his most controversial incidents on The Footy Show include:
Wearing blackface to impersonate Indigenous AFL footballer Nicky Winmar in 1999, after Winmar did not attend a scheduled appearance on the program Getting his trousers and underwear pulled down by AFL footballer Shane Crawford live on-air in 2001 with no warning, then not having the presence of mind to cover his exposed genitalia Hitting an unsuspecting David Schwarz with a pie in the face during an appearance on The Footy Show, with Schwarz responding by shoving Newman to the ground Manhandling and groping a lingerie-clad mannequin with an image of journalist Caroline Wilson's face attached to it in 2008, in response to the way Wilson was dressed on Footy Classified. Newman was suspended by the Nine Network after the incident Describing five female directors of AFL clubs as "liars and hypocrites" after they complained about Newman's mannequin skit, leading one of those directors, Susan Alberti, to sue the Nine Network for $220,000 Smoking a bong on-air in 2012 after the AFL banned marijuana as a game-day substance; the substance in the bong was later revealed to be tea leaves In 2013, following the Adam Goodes booing saga involving him asking for a girl to be ejected for racial abuse for calling him an ape and his traditional spear-throwing celebration later on in response to crowd hostility, Newman defended the rights of fans to continue booing as a show of disapproval for Goodes' actions, including a perception that his approach in dealing with the Collingwood fan who called him an ape was heavy-handed. Newman, after the subsequent spear-throwing celebration, said on The Footy Show: From one Australian to another Australian – I’m an Australian so is Adam Goodes – Adam you’re not important as you think you are and you take yourself far too seriously.If you’re going to provoke people by the gesture of spear-throwing at a crowd, you better not be surprised if you get what you wish for and that’s a reaction.Unfortunately you’re not well-enough equipped to deal with fracas and the saga that you’ve caused. You’re just not capable of dealing with it, hence the fact you’ve gone into hiding, you’re not playing anymore.It is on you as an Australian of the Year to unite and placate people, not to divide and be a provocateur.How about the condescending nature of people who say if you’re an AFL fan and you go to the football and you boo Adam Goodes you’re a racist. How gratuitously stupid is that? I would suggest that the people boo Adam Goodes because he has turned their game into a political forum and people go to the football to get away from everything as a release, as an outlet and they don’t want to have to put up with a political statement. In 2019, Newman tweeted, "Criticizing someone from another race - doesn’t make you a racist. The groveling doco by Sharkshit [sic] Productions [(Shark Island Productions)] ‘The Final Quarter’, should be ‘The Last Straw’. Adam Goodes initially was booed for taunting Carlton fans. Racist? So be it. #racism #fakenews" In 2023, Newman also commented regarding the historical booing of Adam Goodes from a decade prior, saying: "Adam Goodes was booed because he pretended to throw a spear at the Carlton cheer squad after the Swans were beating them by 10 goals at half-time and wondered why people, people get booed on the football field, not because of their skin colour, but because of things they do."
Sources
Net-worth figure: Celebrity Net Worth (October 2026), in USD. Biography and career facts: the person's Wikipedia article and linked reporting. Snapshot date for all StarWorth figures: 28 October 2026.
