Background and career
Brian Samuel Epstein ( EP-styne; 19 September 1934 – 27 August 1967) was an English band manager and music entrepreneur who managed the Beatles from 1961 until his death in 1967. Epstein was born into a family of successful retailers in Liverpool, who put him in charge of their music shop, where he displayed a gift for talent-spotting. He first met the Beatles in 1961 at a lunchtime concert at Liverpool's Cavern Club. Although he had no experience of artist management, Epstein put them under contract and insisted that they abandon their scruffy image in favour of a new clean-cut style. He also attempted to get the Beatles a recording contract, eventually securing a deal with EMI's Parlophone label. Within months, the Beatles were international stars. Some of Epstein's other young discoveries had also prospered under his management. They included Gerry and the Pacemakers, Billy J. Kramer and the Dakotas, Tommy Quickly, Cilla Black and The Big Three. In 1967, he died of a combined alcohol and barbiturate overdose, ruled as accidental, at the age of 32.
Epstein's grandfather, Isaac Epstein, was Lithuanian-Jewish. He arrived in Britain in the 1890s at the age of eighteen, from what was then part of the Russian Empire. His grandmother, Dinah, was the daughter of Joseph, a draper, and Esther Hyman, who had emigrated from Russia to Britain circa 1871/72 with their eldest son, Jacob. The Hymans had six other children. Isaac Epstein married Dinah Hyman in Manchester in 1900. In 1901, Isaac and Dinah were living at 80 Walton Road, Liverpool, with Isaac's sister Rachael Epstein, above the furniture dealership that he founded. Their third child was Brian's father, Harry. Eventually the family moved to a larger home in the Anfield area of Liverpool, at 27 Anfield Road. After Harry and his brother Leslie had joined the family firm, Isaac Epstein founded Epstein and Sons. He enlarged the furniture business by taking over adjacent shops at 62/72 Walton Road to sell a range of other goods, such as musical instruments and household appliances. They called the expanding business NEMS (North End Music Stores), which offered lenient credit terms. Paul McCartney's father once bought a piano from them. Epstein's mother Malka (nicknamed "Queenie" by her family, as Malka means "queen" in Hebrew) was also involved in the Hyman furniture business, which also owned the Sheffield Veneering Company. Harry and Queenie married in 1933.
Brian Epstein was born on 19 September 1934 at 4 Rodney Street, Liverpool. Harry and Queenie had a second son, Clive, 22 months later. During World War II the Epsteins moved to Southport, where two schools expelled Epstein for laziness and poor performance, but the family returned to Liverpool in 1945. The Epsteins lived at 197 Queens Drive, Childwall in Liverpool, and remained there for the next 30 years. The family was aided by a live-in nanny. Epstein's parents moved him from one boarding school to another, including Clayesmore School in Dorset, Liverpool College, and a Jewish school in Kent. He spent two years at Wrekin College in Wellington, Shropshire, where he was taught the violin. At Wrekin, Epstein suffered from the strict culture, possibly in part as a result of his suppressed homosexuality. Epstein fell in love with the arts, particularly theatre, and it was his one consistently successful school subject. His favourite book as a child was Pamela Brown's The Swish of the Curtain. Shortly before his 16th birthday he sent a long letter to his father stating that he wanted to become a dress designer, but Harry Epstein was adamantly opposed, and after serving a six months' apprenticeship at another company his son finally had to "report for duty" at the family's furniture shop on a £5 per week wage. In December 1952, Epstein was conscripted to do his national service as a data entry clerk into the Royal Army Service Corps, and was posted to the Albany Street Barracks near Regent's Park in London in spring 1953, where he was often reprimanded for not collecting his army pay. Epstein used this posting to explore London's high culture for the first time and also visited local relatives. By January 1954, Epstein had seen numerous Army psychiatrists, who recommended an early medical discharge. After returning to Liverpool, he was put in charge of the Clarendon Furnishing shop in Hoylake and in 1955 was made a director of NEMS. In September 1956, he took a trip to London to meet a friend but after being there for only one day, was robbed of his passport, birth certificate, chequebook, wristwatch, and all the money he had in his possession. He did not want his parents to find out, so he worked as a department store clerk until he had earned enough money to buy a train ticket back to Liverpool. On returning home he confessed his homosexuality to a psychiatrist—a friend of the Epstein family—who suggested to Harry Epstein that his son should leave Liverpool as soon as possible. During the sessions, Epstein revealed his ambition of becoming an actor, so his parents allowed him to go to London to study. In autumn 1956, Epstein enrolled in a two-year course at the Royal Academy of Dramatic Art (RADA) in London. His RADA classmates included actors Susannah York, Albert Finney, and Peter O'Toole, but Epstein dropped out after the third term, saying that he had become "too much of a businessman to enjoy being a student, and I didn't like being a student at all." He said in 1964 that he had "felt like an old man at the age of 21". He also revealed that he would have liked to produce a theatre play, or even act, "in something by Chekhov", or a "straight drama" by John Osborne. In late April 1957, while a RADA student, Epstein was arrested for soliciting an undercover police officer for sex near the Swiss Cottage tube station. (Homosexual sex for men was illegal in Britain at this time.) He appeared in a Marylebone courthouse the next day and pleaded not guilty. He was sentenced to two years' probation. While still serving probation in May 1958, he was assaulted by a casual sex partner in Liverpool and extorted for hush money. Epstein reported the encounter to the police, forcing him to testify in court and reveal his sexual orientation to his family. The court barred the press from revealing Epstein's identity during the trial. His assailant was sentenced to serve two years in jail, and Epstein was not charged. After his withdrawal from RADA, Epstein returned to Liverpool, where his father put his son in charge of the record department of the family's newly opened NEMS music store on Great Charlotte Street. Epstein worked "day and night" at the store to make it a success, and it became one of the biggest musical retail outlets in Northern England. The Epsteins opened a second store at 12–14 Whitechapel, and Epstein was put in charge of the entire operation. He often walked across the road to the Lewis's department store (which also had a music section) where Peter Brown was employed. He watched Brown's sales technique and was impressed enough to lure him to work for NEMS with the offer of a higher salary and a commission on sales. Through his work in the record department at NEMS, Epstein gained considerable knowledge of the pop music business.
Epstein first noticed the Beatles in issues of Mersey Beat and on numerous posters around Liverpool created by his commercial artist associate Tony Booth, before he asked Mersey Beat editor Bill Harry who they were. Harry had previously convinced Epstein to sell the magazine at NEMS, with the Beatles featured on the front page of its second issue. The Beatles had recorded the "My Bonnie" single with Tony Sheridan in Germany, and some months after its release Epstein asked his personal assistant Alistair Taylor about it. Epstein's version of the story was that customer Raymond Jones walked into the NEMS shop and asked him for the "My Bonnie" single, which made Epstein curious about the group. Taylor later claimed that he had used the name of Jones (a regular customer) to order the single and paid the deposit, knowing that Epstein would notice it and order further copies. Harry and McCartney later repudiated Epstein's story, as Harry had been talking to Epstein for a long time about the Beatles—the group that he promoted the most in Mersey Beat—with McCartney saying, "Brian knew perfectly well who the Beatles were; they were on the front page of the second issue of Mersey Beat". On 3 August 1961, Epstein started a regular music column in Mersey Beat called "Stop the World—And Listen To Everything in It: Brian Epstein of NEMS". The Beatles were due to perform a Thursday lunchtime concert at The Cavern Club on 9 November 1961. According to club owner Alan Sytner, Epstein had visited the club quite a few times previously on Saturday nights, once asking Sytner to book a group for his twenty-first birthday party. Epstein asked Harry to arrange for Epstein and his assistant Taylor to watch the Beatles perform. The club allowed Epstein and Taylor to enter without queuing. They bypassed the line of fans at the door and heard Bob Wooler, the resident disc jockey, announce a welcome message over the club's public address system: "We have someone rather famous in the audience today. Mr Brian Epstein, the owner of NEMS ..." Epstein later talked about the performance: "I was immediately struck by their music, their beat and their sense of humour on stage—and, even afterwards, when I met them, I was struck again by their personal charm. And it was there that, really, it all started." After the performance, Epstein and Taylor went into the dressing room (which he later described as being "as big as a broom cupboard") to talk to the group. The Beatles, all regular NEMS customers, immediately recognised Epstein, but before he could congratulate them on their performance George Harrison said, "And what brings Mr Epstein here?" Epstein replied with, "We just popped in to say hello. I enjoyed your performance." He introduced Taylor, who merely nodded a greeting, said, "Well done, then, goodbye" and left. Epstein and Taylor then went for lunch, and during the meal Epstein asked Taylor what he thought about the group. Taylor replied that he honestly thought they were "absolutely awful", but there was something "remarkable" about them. Epstein sat there smiling for a long time before exclaiming, "I think they're tremendous!" Later, when Epstein was paying the bill, he grabbed Taylor's arm and said, "Do you think I should manage them?" The Beatles played at The Cavern Club over the next three weeks, and Epstein was always there to watch them. He contacted Allan Williams (their previous promoter/manager) to confirm that Williams no longer had any ties to the group, but Williams advised Epstein "not to touch them with a fucking barge pole" because of a Hamburg concert percentage that the group had refused to pay.
In an afternoon meeting with the group at NEMS on 3 December 1961, Epstein proposed the idea of managing the Beatles. John Lennon, George Harrison, and Pete Best arrived late for the meeting, as they had been drinking at a local pub. McCartney also did not arrive on time because he had just got up and was "taking a bath", as Harrison explained. Epstein was upset, but Harrison placated him by saying, "He may be late, but he'll be very clean." Lennon had invited Wooler to be at the meeting so that he could give his opinion of Epstein, but he introduced Wooler by saying, "This is me dad." Epstein was reticent throughout the short meeting, only asking if they had a manager. After learning that they had not, he said, "It seems to me that with everything going on, someone ought to be looking after you." He had further meetings with the group on 6 and 10 December 1961. McCartney, Harrison, and Best were under 21 and therefore needed the consent of their parents to enter into a contract. Best and his mother—Mona Best, owner of the Casbah Coffee Club—were impressed with Epstein's professional image as were the other Beatles, because he was a businessman, wore expensive suits, and owned a large car. Best's mother said that Epstein "could be good for them [the Beatles]". McCartney's father was sceptical about a Jewish manager and warned his son to be careful about finances. Lennon's aunt and guardian, Mimi Smith, was against the idea, believing that Epstein would lose interest when something else attracted his attention, but Lennon, who had just turned 21, ignored his aunt's advice. The Beatles signed a five-year contract with Epstein on 24 January 1962, giving Epstein 10 to 15 per cent of their income. They signed a new contract in October 1962 which gave Epstein 15, 20, or 25 per cent of revenues, depending on how much he helped the band earn. The Beatles would then share any income after various expenses had been deducted. Epstein then formed a management company, NEMS Enterprises, telling his parents that managing the group was only a part-time occupation and would not interfere with the family business. The Beatles signed Epstein's first management contract, but Epstein did not. He later told Taylor, "Well, if they ever want to tear it up, they can hold me but I can't hold them". (English law would have enforced the contract through the doctrine of part performance.) The contract stated that Epstein would receive a management commission of 25 per cent of the group's gross income after a certain financial threshold had been reached. The Beatles argued for a smaller percentage, but Epstein pointed out that he had been paying their expenses for months without receiving anything in return. On 1 October 1962, four days before the release of "Love Me Do", Epstein signed Lennon and McCartney to a three-year NEMS publishing contract. In 1963, Epstein advised the creation of Northern Songs, a publishing company that would control the copyrights of all Lennon–McCartney compositions recorded between 1963 and 1973. Music publisher Dick James and his partner Charles Silver owned 51 per cent of the company, Lennon and McCartney 20 per cent each, and Epstein 9 per cent. By 1969, Lennon and McCartney had lost control of all publishing rights to ATV Music Publishing.
Epstein had no prior experience of artist management, yet he had a strong influence on the band's early dress code and stage demeanour. They had previously worn blue jeans and leather jackets, and they would stop and start songs when they felt like it or when an audience member requested a certain song. David Pomerran Szatmary states that when Epstein first saw them at the Cavern Club he thought, "They were a scruffy crowd in leather, and they were not very tidy and not very clean. They smoked as they played and they ate and talked and pretended to hit each other." Epstein encouraged them to wear suits and ties, insisted that they stop swearing, smoking, drinking, or eating on stage, and also suggested the famous synchronised bow at the end of their performances. McCartney was the first to agree with Epstein's suggestions, believing that they reflected Epstein's RADA training. Epstein explained that the process from leather jackets and jeans to suits took some time: "I encouraged them, at first, to get out of the leather jackets and jeans, and I wouldn't allow them to appear in jeans after a short time, and then, after that step, I got them to wear sweaters on stage, and then, very reluctantly, eventually, suits." Epstein took the group to Wirral to see his friend, master tailor Beno Dorn, who made them their first suits based on a design they had previously seen, which Epstein approved: "I thought it was an excellent design at the time." Lennon resisted wearing suits and ties, but later said, "I'll wear a suit; I'll wear a bloody balloon if somebody's going to pay me." Epstein began seeking publicity by "charming and smarming [...] the newspaper people", as Lennon said in 1972. According to McCartney, "The gigs went up in stature and though the pay went up only a little bit, it did go up"; they were "now playing better places". The group was now far more organised, having one single diary in which to record bookings, rather than using whoever's diary was at hand. The group usually called Epstein "Mr. Epstein" or "Brian" in interviews, but in private the group abbreviated his name to "Eppy" or "Bri".
