Background and career
Brian Tracy Emmanuel (born 1944) is a Canadian-American motivational public speaker and self-development author. He is the author of over eighty books that have been translated into dozens of languages. His popular books are Earn What You're Really Worth, Eat That Frog!, No Excuses! The Power of Self-Discipline, and The Psychology of Achievement.
Tracy is the chairman and chief executive officer (CEO) of Brian Tracy International, a company Tracy founded in 1984 in Vancouver, British Columbia. The company provides counseling on leadership, selling, self-esteem, goals, strategy, creativity, and success psychology.
In 2003, Tracy stood as one of 135 candidates in the California gubernatorial recall election on an independent platform, receiving 729 votes. His campaign was featured on the BBC Radio 4 show Broadcasting House, where each week presenter Eddie Mair phoned Tracy for an update on how the race was progressing.
Since 2003, Tracy has been a trustee of The Heritage Foundation, a conservative think tank responsible for Project 2025.
